In preparation for their OTC launch, we developed the Go Flonase campaign to let consumers know they could Go do whatever they liked once their allergies were under control.
Lots of content, including websites and social programs let people know they could finally:
Go run
Go play
Go travel
Go 24 hours sneeze-free in Seattle
Go increase productivity at work
Go get a green thumb
Go save
Go mobile
Go Flonase!