![Opdivo_Print[1]-1 copy.jpg](https://images.squarespace-cdn.com/content/v1/54ff2775e4b034b7a7fe1756/1498072307080-2FQKUPTZBYRSJFPLKFEE/Opdivo_Print%5B1%5D-1+copy.jpg)
HCP (launch) followed by DTC.
For lung cancer, this medication truly helps patients live longer. That's big news, especially when you think about all the personal moments you would want to live longer for. The same drug also treats Kidney Cancer, Melanoma, and Hodgkin Lymphoma, which are addressed in print and patient materials following the same campaign theme.